Thursday, 23 September 2010

Etsy treasuries - some thoughts on how to be chosen!

You know what an Etsy treasury is, right? According to admin: "Treasury is Etsy's ever-changing, member-curated shopping gallery. Create and share lists of items. Beautiful, diverse lists may be featured on Etsy's home page." If you're not sure about curating yet, there's help here from AdornmeJewelry on the Etteam blog.

Sounds easy? Making a Treasury that actually gets featured on the home page is a mystery to some of us though, so I thought I'd ask a few curators who've achieved that goal. Firstly - this is what Etsy says at the moment:
"If you'd like your list to be chosen for inclusion on Etsy's home page, here are a few tips:
Be diverse! No more than one item per shop.
Don't include your own items. Spread the love!
Make it beautiful."

Their rules change though - so check what they are saying when you make one.

Craftcult is a great way to see front page treasuries, just put in the name of a curator and up they pop!

'love, love, love.... shadows and light' by leapinggazelle

Thanks to Etsy and congrats to all. You are beautiful!


mens 9 - 9.5 womens...
$

Earrings. Hedgehog ...
$26.00

Love Amour Burlap P...
$35.00

Black and White But...
$

Buttons, Stoneware ...
$5.00

Cocktail Dress with...
$99.00

Tree of Life Charm ...
$9.00

Armwarmers 33 Punk ...
$17.50

Horsehair Sculpture...
$125.00

Sterling Silver Dai...
$27.00

Fly Fishing Pothold...
$

White dress with bl...
$72.00

Black Chenille Wris...
$

Black dress-Legs on...
$68.00

Black Evening Choke...
$18.00

Amigurumi Kawaii Bl...
$15.00

Generated using Treasury HTML code generator by Whale Shark Websites.



I asked LeapingGazelle, who has curated six front pages, what she looked for when choosing items to feature:

"Great clear pictures are a must! I prefer clean lines with backgrounds that don't compete with the item. I try to include a good range of categories and prices. I also look for undiscovered shops with fewer sales to help give them some exposure.

I move my items around on my poster sketch a lot.... until I feel there's a flow, where your eye moves easily from one item to the next. It's hard to describe, but to me it's like music. It can feel harmonious or screechy and out of tune!

While I make treasuries based on themes, I've discovered that my most common thread is color and light, maybe it's because I'm a photographer, lol. Right now I'm happily obsessed with that golden afternoon light that you only see in autumn.

I love treasuries that evoke emotion... nostalgia, a wistful poignancy... and treasuries that bring together unexpected color combinations in a gorgeous way. I recently saw a beautiful treasury with soft lavenders and key lime.

For me, it's all about the collection. To see an already amazing item become so much more when grouped with a collection gives me a real kick. There are so many wonderful curators, I like creating treasuries but I also love looking at them.

Actually I would add one more thing: I see so many treasuries based on color and create so many myself. Buyers search by color too. I really feel it's important to use some of your tags for color. There's a great link for a wikipedia color page with links to all of the shades of the rainbow, and a fabulous post on the Etteam blog about tagging for Treasury exposure.

Thanks Lauren!

GlassriverJewelry has recently made her first appearance as a Front Page Curator:

'Peachy Keen' by GlassRiverJewelry



Gold and Opal cele...
$48.00

Dress - Pale Peach ...
$

Simply Peachy Pearl...
$

Decorative flower p...
$4.75

Yellow Garden Rose ...
$10.00

Sunset Meadow - lam...
$18.00

Goldfish Backpack
$30.00

INTRO OFFER - 2 Hug...
$1.20

Blooming Ring, Pe...
$12.00

Pale Yellow Bowl / ...
$26.00

Cocktail Dress with...
$99.00

I Do - Large Freshw...
$83.00

wake me up and call...
$

Beige Hydrangeas in...
$25.00

Peach Pink Yellow P...
$55.00

Skelton Key Gift Ta...
$

Generated using Treasury HTML code generator by Whale Shark Websites.



GlassRiverJewelry said:

"When I make a treasury, I approach them several different ways. Sometimes I have recently made a piece of jewelry, and I like the color, so I look for things in that color. The day before I made the T that hit the FP, I made a pair of earrings that had peach and persimmon in them. I decided to look for peach items. I found a rose photograph that I loved, and built the T around that. I try to look for a wide variety of items and to avoid using more than 2 or 3 items in the same category.

Today I was trying to name one T when the title Fall In Line came to me and stuck in my head. I decided to try to make a T around that title. I am happy with how it turned out, but I think it got lost in the shuffle of the etsy site loading problems.

One that I made around the song "Black Magic Woman". That one took me hours to do, but I found a lot of fun new shops."

Thank you GlassRiverJewelry!

MyMothersGarden has had several front pages.

'AUTUMN CHOCOLATE' by Mymothersgarden



Formal - Brown Mod ...
$30.00

Satin Finished Mamm...
$155.00

Handled Soup and Ch...
$44.00

Books to read alter...
$

Beaded Cuff Bracele...
$135.00

Mustard and Cranber...
$

Mid Century Modern ...
$25.00

Golden Pearls with ...
$75.00

Hazelnut Clusters-B...
$

Chic cocktail Mini...
$

Ceramic Raku Fired ...
$

my ocean... dark se...
$23.00

Handmade Journal or...
$35.00

Fish Fridge Magnet ...
$

Earrings Ruby Red G...
$22.00

Amy Butler Snack Ba...
$10.00

Generated using Treasury HTML code generator by Whale Shark Websites.



Here are her tips:
"Include a lot of diverse items (vintage, supply, fashion, housewares,food etc.), make sure the treasury flows well visually, has some sort of movement and includes humans or animals in the collection. I usually find one item that I like, then build the collection around that inspiration piece, then I search for colors/items that complement the inspiration piece. I like to make it look interesting, not just a bunch of random pieces arranged by color...you almost want to give it a feeling or mood/atmosphere of some sort. An interesting title always helps too. :)"

Thank you MyMothersGarden!

CardsandCraft included my meerkat in one of her front page treasuries!


CardsandCraft only started making treasuries in August, but has already had four front pages (that's four more than me!) She gave me some thoughts on treasuries in the form of questions:

"Should I include myself in a treasury? no, Etsy say not to but if you are making one that is just for fun, why not, it won't do you any harm and you might even sell the item in it."

(Nifty: the guidelines from admin say "You can create a list of items for any purpose and edit as often as you desire" I decided to include one of my trekkies recently, it was the only item in that treasury to sell.)

'Live long and prosper!' by niftyknits

I want to believe...what about you?


Star Trek Science O...
$35.00

SZ 3XL Leonard Nimo...
$22.99

3 matching groomsme...
$90.00

Rocketship Reusable...
$8.50

Cutest amigurumi al...
$19.00

Danny Dunn and the ...
$4.50

Galactica Lampwork ...
$25.00

Small Painting Scro...
$16.00

Brass Star, Hammere...
$15.00

Dark Meteorite ring...
$122.00

Orbital Beaded Earr...
$15.00

Time and space poly...
$22.00

Set of 3 Sandwich/S...
$

Shooting Star Perso...
$46.25

I Want To Believe A...
$18.00

2001- A Space Odyss...
$

Generated using Treasury HTML code generator by Whale Shark Websites.



How do I decide on a theme for a treasury - read the Etsy marketing reports on the kind of things they might be looking for in any given month, see what other curators are doing, look at world events, things in the news, holidays, team challenges, completely random idea.

Do I have to follow the Etsy suggestions/what everyone else is doing - absolutely not, there are no rules on this and Etsy select whatever they see fit which included one on a very British theme that didn't fit into any suggested theme at all.

'A Nice Cup Of Tea' by CardsAndCraft

As us Brits are apparently obsessed with a nice hot cuppa and we can put the world to rights over one, or is that just on EastEnders, what better subject to feature some wonderful British talent in. I am sure I am not the first person to think of this and won't be the last but here is my take on it.


simple grey and whi...
$9.00

Handmade Tea Cup Bu...
$5.00

Full English Breakf...
$14.00

Afternoon Tea - tea...
$

Ring featuring trad...
$12.00

Amigurumi Kawaii Wh...
$13.00

SALE - Red Spotty T...
$8.00

I love tea mug, blu...
$12.50

Meerkat afternoon t...
$36.00

Tea for Two - Origi...
$

Tea Cosy in Denim B...
$35.00

Slice of Victoria S...
$42.00

MILLIONAIRE'S S...
$6.00

I Heart Tea Mini To...
$22.00

London Tea Pot
$115.00

1920 Silver Spoon P...
$75.00

Generated using Treasury HTML code generator by Whale Shark Websites.



"Who do I make treasuries for? whoever you like, friends, teams, favourites, anything and anyone you like.

What shall I call my treasury? anything you like, quirky titles are good, anything with adjectives added in so it does just say red and green. Funny titles are good as are tongue in cheek but it isn't always easy to find something different to say. Just don't give a dull title.

Do the background in images matter? yes and no, no two images are likely to have the same background, so a good mix of dark and light and even different colours is fine. Like the main image only you can decide what looks good to you and arrange in your template accordingly.

Do treasuries with supplies and vintage in get on the FP? absolutely yes and as a supplies seller I make a point of always including several supplies items whether commercial or handmade in every one I make if it is appropriate to my theme. The same applies to vintage. Supplies and vintage sellers have outstanding photographs too and there is no frowning on them being on the FP at all. Equally you don't have to include if you don't want to.

Should I focus on the first three spots that appear on the treasury list? yes, again there are no rules on what to include there but make those three eye catching, say a little taster for what the viewer will see if they click on your treasury.

Should I include images with people in? absolutely yes, obviously you can't in every treasury as it depends on your theme and your finds but for some reason a person wearing that dress draws you in for example.

Should I tell people I am featuring them in my treasury? absolutely yes, people love to be told as the sooner you tell them the better after you start your treasury. Most people in it will comment on the treasury and many will send you nice convos by return. (Nifty adds: this is NOT considered spam, admin changed that rule some time ago)

Should I reciprocate with treasuries? it is entirely up to you but many people do, if you include them in a treasury, they'll include you in their next one. That's how I got on the FP as myself for the first time. Obviously reciprocation only works back for you if the those you include make Ts themselves and many don't. Great friendships have been formed this way, or at least I've got to know a few people a lot better this way.

Who else should I tell about my treasury? again up to you, use your own social networking methods e.g. FB, Twitter, your blog and post on any relevant team threads.

How do some Ts get thousands of views and stay on the first or second page for hours even days? often they are stunning, often it's down to timing or there simply being something about it that catches the viewer's eye. The longer it stays on the first page the more views it is likely to get however you can't make it stay there, getting people to view it in conjunction with Etsy's current algorithum that we are not party to is key!

Do I have to be in a team to get on the FP? absolutely not. Checkout out the FP vault in Craftcult to see that there are a lot more individuals including buyers only who get on the FP than you might think.

Are my own items suitable to be in treasuries? if other curators place you in treasuries then the chances are yes. Even if you sell something unusual like knitted meerkats (LOL thank you!) or have burnt out white background on your images you have a place. Even if your own images need work there is never anything to stop you making your own treasuries."

Thank you CardsandCraft.

Wow - this turned out to be a much longer post than I'd anticipated, but I hope these tips will help us all. Many thanks to my featured front page curators, and Good Luck everyone! I'd love to hear your tips in the comments!

Monday, 20 September 2010

This is…Tina

of Adorn Me Jewelry on Zibbet and Etsy and *new* venture: Fallen Angel Brass

Favourite colour? -- I'm a color maniac who is very much into color theory and the healing properties of color, so it's hard for me to choose just one. Mostly I favor blues, purples, greens and oranges. See? I tried. Can't do it. :c)

Peacock earrings


Favourite item in your shop of all time?

My favorite items seem to be the newest creations I'm working on or have just listed, but my Immortal necklace is probably the most meaningful to me.



Why?
For several reasons. First, I really love the vintage lucite cabochon. Most importantly, though, it is made from Fallen Angel Brass , a new line of gorgeous warm black brass created by my partner, Karen (of Treasures by Karen) and myself. Our new jewelry supply business is really a dream come true. We sell items that we longed to be able to use ourselves, and will continue to grow this business with a goal of selling wholesale. Our filigrees, stampings, chains and findings are already doing well, and we have only been in business for just over 3 months.

tiny swallows


We are coming out with our Fall line later this month and are very excited about the new offerings we have coming up. We're already starting to work on our Spring line. This shop is also my favorite because it's emblematic of the friendship that Karen and I have developed. All of the hours of Etsy convos and emails, getting to know each other better and find just how much of a shared passion we have for jewelry components and beads, and how similar our vision is when it comes to not just selling a product but the relationships we build with our customers and our own suppliers. It's exciting and satisfying for both of us.

Favourite shop that isn’t yours? Mixed Species.

Why? -- They have the wackiest items. Hilarious stuff there and it keeps me laughing. I especially like this: As they say in their shop greeting, they are not for the faint of heart.

Jewelry is a VERY crowded market – what do you consider your “unique selling point”? How do you stand out from the crowd?

There are a few selling points, I guess. First, I have decades of experience designing and crafting jewelry. That's always a good foundation upon which to build. The fact that my son James and I are a mother and son team is also rather rare in the jewelry design world, and what that brings to the table is an even more eclectic selection from which to choose.

vintage daffodil statement necklace


James' designs are in general very Bohemian and full of texture. Mine are in general more smooth and full of color. We both cross over, of course. :c) I often hear about the photos in our store as being a real draw, which is a lovely compliment. I work hard taking a lot of photos so that I can have a wealth of images from which to choose. Doing so is time-consuming, but the process of photographing is such a pleasure.

Insanely purple earrings


It's marvelous putting the various pieces in the light and seeing what can be coaxed out of them when it comes to color, refraction, cast light, glow -- and in some cases a sort of atmospheric fuzziness.

Nature's Bounty


We do have some very original designs, too, though originality is often difficult as many people come up with similar designs. I've seen the same designs repeat over decades -- some with but a few variations, others look much more updated. Look at a variety of stores and in just about any store you'll see some similarity with others, even if it's just a few pieces. So what you really have to look for, aside from designs you really like, is quality and customer service.



That brings up the issue of selling handmade. Being a handmade seller give us marvelous opportunities to really connect with our customers, to get to know them a bit and grow relationships built upon mutual satisfaction. I specialize in making jewelry that fits each person's needs and body, whether she is extra petite or plus size. That's a mission that is dear to my heart. We have the opportunity to give our customers a really satisfying buying experience, and they have the opportunity to make a direct, immediate difference in our lives by buying our wares and helping our small businesses be profitable. You just don't get that from WalMart.

Snow Princess


Like Niftyknits, you’re quite new to Zibbet. What feature have you been most pleased to find out about in this new marketplace?

I really like the fact that we can upload many more photos there, which means more visual information for our customers before buying. I also like the ability to put various widgets on our storefronts for ease of use and personal customisation, though I haven't quite gotten to that yet.

Dirty Martini


What has been the most useful lesson you’ve learnt so far that you’d like to pass on to our readers?

Love what you do. If you don't love it you'll burn out, because let's face it, those of us who are wanting to make a living from our creations have to work hard, and many more hours than one would at a regular 9 to 5. A number of tasks we do have nothing to do with the creative process, which is often what brought us here. So to me it's important to focus on the joy of making jewelry and not getting so bogged down by doing the other necessary tasks, like listing, promoting, etc, that I forget to play and have fun. That play time and building relationships is what it's all about, to me.

Thanks Tina - and I sooooo agree. I think it really shows if you're enjoying what you do.

Facebook
Adorn Me Jewelry: http://www.facebook.com/AdornMeJewelry
Fallen Angel Brass: http://www.facebook.com/FallenAngelBrass

Twitter
Adorn Me Jewelry: http://twitter.com/AdornMeJewelry
Fallen Angel Brass: http://twitter.com/Fallen_Angel_Co

Blogs
Adorn Me Jewelry: http://adornmejewelry.blogspot.com/
Fallen Angel Brass: http://fallenangelbrass.blogspot.com/

Shops:
Adorn Me Jewelry on Zibbet and Etsy
TreasuresbyKaren on Etsy
and their combined shop:
Fallen Angel Brass

Sunday, 19 September 2010

Could these critters be even cuter than meerkats?



Easiest way to count them is to count the tails...I think!



Even ring-tailed lemurs have trouble with noisy neighbours. How are we supposed to sleep with all that quacking?



Right, that's seen the duck off.



Tuck your tails in please.



Soooo sorry meerkats ... but I think they just might be!

Saturday, 18 September 2010

Visiting Ringo!



Yesterday we went to visit Ringo the meerkat at Whipsnade Zoo - he was adopted for me by my kids last Christmas. The zoo think it's best he stays there, although I'd have loved to bring him home!



Ringo is easy to recognise because he has lost the dark tip from his tail. He shares his enclosure with his brothers John, George and Paul: so sadly, no babies :-(

One of the particular skills Meerkats show is sunbathing - they are professionals!


Meerkats forage whenever they're not sunbathing, their food is hidden all over the place for them. They are constantly chirruping to each other, just keeping in touch I suppose. Bit like twitter!



There's always someone on "guard duty" though. Poor things, there is a gliding club nearby so there are frequently gliders going overhead - and of course the meerkats think they might be predators! At such times their chirruping changes - they have different calls for "look out guys - aerial predator!" and "look out - ground predator!" (Apologies to Felix for not recording them)



Eventually we tore ourselves away from the Kats...and found Mum and daughter hippo blowing bubbles!



Outrageously pink flamingoes reflected in their pond:



Elegantly postured giraffes!



This was unexpected - a group of penguins found a feather and were clearly playing with it:



for all the world like a gang of kids playing keepy-uppy with a football!



A highlight was seeing baby Ajang - he's less than 3 weeks old and gorgeous!



Finally - my friend Lorin had asked me (jokingly!) to bring her home a capybara so when I saw this in the carpark....



turns out it was a mara though, so I left it behind!

More pics tomorrow - I have a new contender for cutest-animal-in-the-world (sorry meerkats!)

Friday, 17 September 2010

Guess where I am?



We've gone to see Ringo! My children adopted him for me for Christmas, but this is the first time we've visited.